Quentin Andre's research focuses on judgment and decision making in general, with a special interest in consumer financial decision-making, numerical cognition, and probabilistic reasoning. He also care about issues related to open-science, replicability, and reproducibility. In his spare time, he is developing tools and software libraries to facilitate the collection and analysis of behavioral data.
keywords
numerical cognition, financial decision-making, learning, probabilistic reasoning, open science, research methods
MBAC 6090 - Marketing Management
Primary Instructor
-
Summer 2021 / Fall 2021 / Summer 2022 / Summer 2023 / Fall 2023
Provides a solid foundation of marketing knowledge by focusing on principles of marketing. Introduces the role that marketing cases play in advancing understanding and skill development in the field of marketing. Case discussions illustrate concepts discussed, and case studies are used to introduce the marketing decision making process. Emphasizes the international nature of marketing, as well as the importance of analysis and the understanding of the economic, demographic, political-legal-regulatory, sociocultural, technological, and natural environments.
