BASE 2104 - BCOR Applied Semester Experience
Primary Instructor
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Spring 2023 / Spring 2024 / Spring 2025
Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses.
MKTG 3100 - Fundamentals of Professional Selling
Primary Instructor
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Fall 2024 / Spring 2025 / Fall 2025
Explores the principles and methods of professional salesmanship with a focus on sales processes, best practices and frameworks used to organize sales efforts. Structured to include involvement from working sales professionals. Topics covered include: the role and value of professional selling in the marketing mix, ethical sales practices, sales quotas and compensation, effective sales communication, prospecting and funnel management, overcoming objections, professional sales closure and negotiation techniques.
MKTG 3350 - Marketing Research and Analytics
Primary Instructor
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Summer 2023
Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. .
MKTG 3700 - Digital Marketing
Primary Instructor
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Fall 2023
Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. Designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises. Degree credit not granted for this course and MKTG 2700.
MKTG 4550 - Advertising and Promotion Management
Primary Instructor
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Fall 2024 / Fall 2025
Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations. Required for marketing majors.
