Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations.
instructor(s)
Kennedy, Heather
Primary Instructor
- Spring 2018 / Spring 2020 / Fall 2020 / Fall 2021 / Fall 2023
Young, Morgan
Primary Instructor
- Spring 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2021 / Spring 2022
