Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy Journal Article uri icon

Overview

publication date

  • July 2, 2016

Full Author List

  • Hopp T; Gangadharbatla H

Other Profiles

Additional Document Info

start page

  • 113

end page

  • 130

volume

  • 37

issue

  • 2