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  • Contact Info
Publications in VIVO

Hopp, Tobias Assistant Professor


Research Areas research areas


research overview

  • Broadly speaking, my research involves the uses and effects of information originating from digital and emerging media environments. Perhaps more specifically, my current work is structured around the investigation of three topics. First, I am interested in the selection, use, and social effects of immersive digital technologies, with a specific emphasis on video games. Second, I am interested in understanding how uncivil online political communication affects the performance of democracy. Third, I am interested in understanding the ways that organizations use digital communication technologies to build and maintain relationships with key constituencies.


  • civility, deliberation, social media, video games


selected publications


courses taught

  • APRD 1002 - Introduction to Branding
    Primary Instructor - Spring 2019
    Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
  • APRD 2004 - Introduction to Research Methods and Insights
    Primary Instructor - Fall 2019
    Provides students with the fundamental skills necessary to develop research-based strategies to address challenges faced by advertising, public relations, and marketing professionals in their efforts to address client communication needs.
  • APRD 3301 - Social Media Strategies for Public Relations
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019
    Emphasis on how social media and internet marketing influence public relations; understand the fundamentals and best practices in social media management, visual communication and mobile applications.
  • MDRP 7061 - Quantitative Research Methods in Media
    Primary Instructor - Spring 2018
    Examines various methods of quantitative data gathering methods and analysis in the mass media context. Formerly CMCI 7061.


International Activities