My current work is structured around the investigation of two primary topics. First, I am interested in understanding how online political communication affects the performance of democracy. My research in this area involves the study of factors such as political talk, political trust, political knowledge, and the sharing of news content online. Second, I am interested in understanding the ways that organizations use digital communication technologies to build and maintain relationships with key constituencies. I'm especially interested in the strategic use of transparent organizational communication practices.
keywords
civility, fake news, political discussion, transparency, trust, political knowledge, big data, politics
APRD 1002 - Introduction to Branding
Primary Instructor
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Spring 2019
Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
APRD 1004 - Fundamentals of Grammar
Primary Instructor
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Summer 2022
Teaches students the basic rules of grammar, punctuation, word choice and sentence structure so that they can write clear and concise messages that convey a desired meaning, apply punctuation in an accurate and effective manner, and differentiate between style conventions.
APRD 2004 - Introduction to Research Methods and Insights
Primary Instructor
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Fall 2019 / Spring 2020 / Summer 2020 / Fall 2020 / Spring 2021 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024
Provides students with the fundamental skills necessary to develop research-based strategies to address challenges faced by advertising, public relations, and marketing professionals in their efforts to address client communication needs.
APRD 3301 - Social Media Strategies
Primary Instructor
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Spring 2018 / Fall 2018 / Spring 2019 / Spring 2020 / Fall 2020
Emphasis on how social media and internet marketing influence public relations; understand the fundamentals and best practices in social media management, visual communication and mobile applications.
APRD 4405 - Strategic Communication Capstone
Primary Instructor
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Summer 2022
Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
APRD 4873 - Special Topics
Primary Instructor
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Summer 2018 / Summer 2019 / Fall 2021 / Summer 2022 / Summer 2023 / Summer 2024
Special Topics.
APRD 4931 - Internship
Primary Instructor
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Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Summer 2021 / Spring 2022 / Summer 2022 / Fall 2022 / Spring 2023 / Summer 2023 / Fall 2023 / Spring 2024
Internship course
APRD 7004 - Doctoral Professionalization Seminar
Primary Instructor
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Spring 2020 / Spring 2023
Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as JRNL 7004.
APRD 7880 - Persuasion Theory
Primary Instructor
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Spring 2024
This seminar acts as an overview of psychological knowledge as it pertains to capturing consumer insight, and includes a consideration of how the brain works, what factors influence consumer choice, and a critical evaluation of psychological assessment tools. Same as JRNL 7880.
JRNL 7004 - Doctoral Professionalization Seminar
Primary Instructor
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Spring 2020 / Spring 2023
Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as APRD 7004.
JRNL 7880 - Persuasion Theory
Primary Instructor
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Spring 2024
This seminar acts as an overview of psychological knowledge as it pertains to capturing consumer insight, and includes a consideration of how the brain works, what factors influence consumer choice, and a critical evaluation of psychological assessment tools. Same as APRD 7880.
MDRP 7061 - Quantitative Research Methods in Media
Primary Instructor
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Spring 2018
Examines various methods of quantitative data gathering methods and analysis in the mass media context. Formerly CMCI 7061.
