Broadly speaking, my research involves the uses and effects of information originating from digital and emerging media environments. Perhaps more specifically, my current work is structured around the investigation of three topics. First, I am interested in the selection, use, and social effects of immersive digital technologies, with a specific emphasis on video games. Second, I am interested in understanding how uncivil online political communication affects the performance of democracy. Third, I am interested in understanding the ways that organizations use digital communication technologies to build and maintain relationships with key constituencies.
APRD 1002 - Introduction to Branding
Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
APRD 2004 - Introduction to Research Methods and Insights
Provides students with the fundamental skills necessary to develop research-based strategies to address challenges faced by advertising, public relations, and marketing professionals in their efforts to address client communication needs.
APRD 3301 - Social Media Strategies for Public Relations
Spring 2018 / Fall 2018 / Spring 2019
Emphasis on how social media and internet marketing influence public relations; understand the fundamentals and best practices in social media management, visual communication and mobile applications.