From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing Journal Article
Overview
publication date
- June 1, 2012
has restriction
- green
Date in CU Experts
- September 3, 2013 2:54 AM
Full Author List
- McGraw AP; Schwartz JA; Tetlock PE
author count
- 3
citation count
- 69
published in
- Journal of Consumer Research Journal
Other Profiles
International Standard Serial Number (ISSN)
- 0093-5301
Digital Object Identifier (DOI)
Additional Document Info
start page
- 157
end page
- 173
volume
- 39
issue
- 1