Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States
Journal Article
Overview
publication date
- March 15, 2018
Full Author List
- Xie Q; Neill MS; Schauster E
published in
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 160
end page
- 179
volume
- 12
issue
- 2