Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis Journal Article uri icon

Overview

publication date

  • May 1, 2009

has restriction

  • closed

Date in CU Experts

  • September 6, 2013 10:36 AM

Full Author List

  • Amaldoss W; He C

author count

  • 2

citation count

  • 23

Other Profiles

International Standard Serial Number (ISSN)

  • 0732-2399

Electronic International Standard Serial Number (EISSN)

  • 1526-548X

Additional Document Info

start page

  • 472

end page

  • 487

volume

  • 28

issue

  • 3