keywords
- 1505 Marketing, 1402 Applied Economics
Marketing Science
Journal
Research
Other
publication venue for
- Visual Listening In: Extracting Brand Image Portrayed on Social Media 2020
- Service Product Design and Consumer Refund Policies 2020
- Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? 2020
- Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop 2018
- Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol 2015
- Pricing Prototypical Products 2013
- Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives 2010
- Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis 2009
- Vertical information sharing in a volatile market 2008
- The retail value chain: Linking employee perceptions to employee performance, customer evaluations, and store performance 2008
- Managing e-Marketplace: A strategic analysis of nonprice advertising 2006
- Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising 2006
- Wine online: Search costs affect competition on price, quality, and distribution 2000