Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? Journal Article
Overview
publication date
- January 1, 2020
has restriction
- closed
Date in CU Experts
- March 10, 2020 7:23 AM
Full Author List
- Johnson GA; Shriver SK; Du S
author count
- 3
citation count
- 55
published in
- Marketing Science Journal
Other Profiles
International Standard Serial Number (ISSN)
- 0732-2399
Electronic International Standard Serial Number (EISSN)
- 1526-548X
Digital Object Identifier (DOI)
Additional Document Info
start page
- 33
end page
- 51
volume
- 39
issue
- 1