When Identity Marketing Backfires: Consumer Agency in Identity Expression Journal Article uri icon

Overview

publication date

  • August 1, 2014

has restriction

  • closed

Date in CU Experts

  • January 7, 2023 4:07 AM

Full Author List

  • Bhattacharjee A; Berger J; Menon G

author count

  • 3

Other Profiles

International Standard Serial Number (ISSN)

  • 0093-5301

Electronic International Standard Serial Number (EISSN)

  • 1537-5277

Additional Document Info

start page

  • 294

end page

  • 309

volume

  • 41

issue

  • 2