On the Value of Coalition Loyalty Programs Journal Article

Overview

abstract

• This paper examines how coalition loyalty programs enhance firms’ ability to price discriminate and shows why the optimal program size depends on market composition.

CU Boulder Authors

• Zhang, Dan

publication date

• June 17, 2026

Date in CU Experts

• June 26, 2026 8:54 AM

Full Author List

• Liu Y; Wang J; Wang Y; Zhang D

author count

• 4

published in

• Marketing science  Journal

Other Profiles

International Standard Serial Number (ISSN)

• 0732-2399

Electronic International Standard Serial Number (EISSN)

• 1526-548X

Digital Object Identifier (DOI)

• https://doi.org/10.1287/mksc.2024.1138

Additional Document Info

number

• mksc.2024.1138