My current research is led by innovation development and through design practice affected by evolving via education from design learning. I have two new books in design, both of which are in contract and being published and released in 2024. AND note that as of July 1, I selected Pa ris Tashakori to succeed as director of the graduate program in our dedicated STUDIO in downtown Boulder. My following role is to serve as mentor for Parisa and to assist her by providing advice as needed and to continue to focus on funding and research opportunities from this juncture on within the STUDIO and graduate program, I will enable the STUDIO's efforts and continue to provide support for the STUDIO and Parisa's efforts as director.
keywords
agile methodologies, innovation, commercial culture, social Innovation, creative technologies, gutter tech, responsive systems, social entrepreneurism, systems design, innovation by design, designer founders, the future of work and play, a new culture of learning, experience design, design thinking, integrative thinking within industry and the arts
APRD 3001 - Visual Design 1
Primary Instructor
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Fall 2024
Students are introduced to design elements and principles, research and visual storytelling. They are challenged to communicate intellectual, sensory and emotional concepts by learning a visual vocabulary of type, color, and form expressed in a variety of mediums and dimensions.
APRD 3006 - History of Advertising
Primary Instructor
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Fall 2024
Explores the critical moments in advertising history from the start of the Industrial Revolution through the current post digital era.
APRD 3102 - Copywriting 1
Primary Instructor
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Fall 2018 / Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Fall 2022 / Spring 2024
Explores the development of interactive concepts that meet a strategic brief's brand objectives. Emphasis is placed on developing strong digital ideals and mastering and applying the styles appropriate for different digital media.
APRD 3301 - Social Media Strategies
Primary Instructor
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Spring 2023
Emphasis on how social media and internet marketing influence public relations; understand the fundamentals and best practices in social media management, visual communication and mobile applications.
APRD 3500 - Copywriting 2
Primary Instructor
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Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Spring 2023
Explores the uses of story and how the design of story must adapt to different platforms and genres, including both short and long-form narratives, visual narrative, film, personal essay and advertising copy writing.
APRD 4100 - Brands and Culture
Primary Instructor
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Spring 2021 / Spring 2022 / Spring 2024
Explores the intersection between culture and marketing communication. Students will examine brand communities, brand and category culture as well as popular culture and the impact on and within marketing communication. The goal is for students to become more aware of the importance of culture in the ability of communication to disrupt the status quo within a market.
APRD 4931 - Internship
Primary Instructor
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Spring 2018 / Summer 2018 / Spring 2019 / Fall 2019 / Fall 2020 / Spring 2021
Internship course
APRD 5002 - Foundations of Experience Design
Primary Instructor
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Fall 2022
Introduces the mindset, skills, and methodologies that are core to the practice of human-centered design in digital environments. By applying different design methods and applications across UX, UI, and IxD capabilities, students will learn to design a holistic experience and develop creative problem-solving skills using interaction design principles, design thinking, and customer journey mapping. Graduate students from other departments who have the appropriate background may be allowed to register on a space-available basis with consent of the Program Director.
APRD 5011 - Digital Design Portfolio
Primary Instructor
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Fall 2021
Dedicated to the meticulous curation of an industry-ready professional portfolio. Students receive guidance in crafting their online digital portfolios and fostering professional development tailored to their post-graduation career aspirations. Interaction with industry professionals and successful program alumni allows students to gain valuable advice, tips, and feedback to enhance their portfolios.
