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Slayden, David Associate Professor


Research Areas research areas


research overview

  • Since the launch of BDW in 2009, my research has focused on the impact of tech disruption on both the creative industries and higher learning. In 2017, the tangible manifestation of redesigning higher education for the 21st-century global economy resulted in the launch of CMCI STUDIO. CMCI STUDIO provides a working example of my research into innovative learning environments for higher ed, along with research in design, including design leadership. My industry-focused research has been guided by the need to combine design and technology in the creation and development of products shaped by human=centered design.


  • innovation, designer founders, the future of work and play, a new culture of learning, experience design, design thinking, integrative thinking, agile methodologies, innovation, commercial culture, social Innovation, creative technologies, gutter tech, responsive systems, social entrepreneurism, systems design



courses taught

  • APRD 3102 - Story Design I
    Primary Instructor - Fall 2018 / Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021
    Explores the development of interactive concepts that meet the strategic brief's brand objectives. Emphasis is placed first on developing strong digital ideals. Students also master the styles appropriate for different digital media and then use those skills.
  • APRD 3500 - Story Design II
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021
    Explores the uses of story and how the design of story must adapt to different platforms and genres, including both short- and long-form narratives, visual narrative, film, personal essay and advertising copy writing.
  • APRD 4100 - Brands and Culture
    Primary Instructor - Spring 2021
    Explores the intersection between culture and marketing communication. Students will examine brand communities, brand and category culture as well as popular culture and the impact on and within marketing communication. The goal is for students to become more aware of the importance of culture in the ability of communication to disrupt the status quo within a market.
  • APRD 4931 - Internship
    Primary Instructor - Spring 2018 / Summer 2018 / Spring 2019 / Fall 2019 / Fall 2020 / Spring 2021
    Internship course.


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