Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the target audience�s relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
instructor(s)
Lee, Seow Ting
Primary Instructor
- Spring 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Spring 2022 / Spring 2023 / Spring 2024
Logan, Kelty
Primary Instructor
- Fall 2018 / Spring 2019
Poole, Lori
Primary Instructor
- Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021
