Dr. Seow Ting Lee's areas of expertise focus on strategic communication in public relations and health communication, with an emphasis on improving communicative behavior and performance for participatory communication and social change through new media.
Public Diplomacy, Strategic Communication, Organization-Publics Engagement
APRD 3003 - Strategic Communication Research Methods
Spring 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021
Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
APRD 3105 - Public Relations Strategy and Implementation
Exposes students to concepts in strategic planning and implementation of public relations efforts. Students will come to understand the organization's internal and external communications and identify potential crises in the development of public relations strategy. This class provides an overview of the public relations process and its application to the development of strategy. Students will also understand implementation and evaluation of strategy.
APRD 3302 - Case Studies in Public Relations
Spring 2018 / Spring 2019
Designed to help develop and refine critical thinking in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases and problem situations.
APRD 4010 - Strategic Health Communication
Introduces students to theory, research and contemporary concerns in health communication. Focuses on strategic communication for public service and public education campaigns related to health. Includes advertising and health promotion, community relations, public service programs, advocacy, online communities and social media management.