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Lee, Seow Ting Professor

Positions

Research Areas research areas

Research

research overview

  • Dr. Seow Ting Lee's areas of expertise focus on strategic communication in public relations and health communication, with an emphasis on improving communicative behavior and performance for participatory communication and social change through new media.

keywords

  • Public Diplomacy, Strategic Communication

Publications

selected publications

Teaching

courses taught

  • APRD 3003 - Strategic Communication Research Methods
    Primary Instructor - Spring 2018 / Spring 2019 / Summer 2019 / Fall 2019
    Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
  • APRD 3302 - Case Studies in Public Relations
    Primary Instructor - Spring 2018 / Spring 2019
    Designed to help develop and refine critical thinking in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases and problem situations.
  • MDRP 7061 - Quantitative Research Methods in Media
    Primary Instructor - Fall 2018
    Examines various methods of quantitative data gathering methods and analysis in the mass media context. Formerly CMCI 7061.

Background

International Activities