APRD 3105 - Public Relations Strategy and Implementation Course uri icon



  • Exposes students to concepts in strategic planning and implementation of public relations efforts. Students will come to understand the organization's internal and external communications and identify potential crises in the development of public relations strategy. This class provides an overview of the public relations process and its application to the development of strategy. Students will also understand implementation and evaluation of strategy.


  • Doty, Dawn  
    Primary Instructor - Fall 2020 / Fall 2021
  • Lee, Seow Ting  
    Primary Instructor - Spring 2021 / Fall 2021
  • Willis, Erin  
    Primary Instructor - Summer 2020 / Summer 2021