Exposes students to concepts in strategic planning and implementation of public relations efforts. Students will come to understand the organization's internal and external communications and identify potential crises in the development of public relations strategy. This class provides an overview of the public relations process and its application to the development of strategy. Students will also understand implementation and evaluation of strategy.
instructor(s)
Lee, Seow Ting
Primary Instructor
- Spring 2021 / Fall 2021
Morehouse, Jordan
Primary Instructor
- Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024
