Introduces students to the cultural, social and economic issues relevant to strategic communication in the global arena. Provides students with the foundational tools necessary to both understand and effectively navigate the often complex world of strategic intercultural communication. Specific topics will include exploration of the contextual factors that influence public relations practice in different nations/regions, discussion of the various theoretical models that govern global PR practice and critical evaluation of international PR case studies/campaigns.
instructor(s)
Fisher, Jolene
Primary Instructor
- Fall 2018 / Fall 2019 / Spring 2020 / Fall 2021
Sriramesh, Krishnamurthy
Primary Instructor
- Spring 2019 / Fall 2020 / Spring 2021 / Fall 2022 / Fall 2023
Weaver, Kay
Primary Instructor
- Spring 2022 / Spring 2023 / Spring 2024 / Fall 2024
