APRD 1002 - Introduction to Branding
Primary Instructor
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Spring 2018 / Spring 2019
Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
APRD 3103 - Strategic Writing for Public Relations
Primary Instructor
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Fall 2019
Emphasizes communication tactics: How to plan, write, and produce public relations tools; select audience and media; utilize print and electronic media. Focuses on Associated Press style and advanced writing techniques. Recommended restriction: restricted to the public relations track within the STCM major.
APRD 3112 - International Public Relations
Primary Instructor
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Fall 2018 / Fall 2019
Introduces students to the cultural, social and economic issues relevant to strategic communication in the global arena. Provides students with the foundational tools necessary to both understand and effectively navigate the often complex world of strategic intercultural communication. Specific topics will include exploration of the contextual factors that influence public relations practice in different nations/regions, discussion of the various theoretical models that govern global PR practice and critical evaluation of international PR case studies/campaigns.
APRD 3301 - Social Media Strategies for Public Relations
Primary Instructor
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Summer 2018
Emphasis on how social media and internet marketing influence public relations; understand the fundamentals and best practices in social media management, visual communication and mobile applications.
APRD 4403 - Strategic Communication Campaigns
Primary Instructor
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Spring 2018 / Spring 2019
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
