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Publications in VIVO
 

Fisher, Jolene Assistant Professor

Positions

Research Areas research areas

Research

keywords

  • serious games, strategic communication, strategic communication for social change

Publications

selected publications

Teaching

courses taught

  • APRD 1002 - Introduction to Branding
    Primary Instructor - Spring 2018 / Spring 2019
    Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
  • APRD 3112 - International Public Relations
    Primary Instructor - Fall 2018 / Fall 2019 / Spring 2020
    Introduces students to the cultural, social and economic issues relevant to strategic communication in the global arena. Provides students with the foundational tools necessary to both understand and effectively navigate the often complex world of strategic intercultural communication. Specific topics will include exploration of the contextual factors that influence public relations practice in different nations/regions, discussion of the various theoretical models that govern global PR practice and critical evaluation of international PR case studies/campaigns.
  • APRD 4403 - Strategic Communication Campaigns
    Primary Instructor - Spring 2018 / Spring 2019 / Fall 2019 / Fall 2020
    Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
  • APRD 4873 - Special Topics
    Primary Instructor - Summer 2018 / Summer 2019
    Special Topics.
  • APRD 4931 - Internship
    Primary Instructor - Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020 / Summer 2020 / Fall 2020
    Internship course.
  • APRD 7004 - Doctoral Professionalization Seminar
    Primary Instructor - Fall 2020
    Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as JRNL 7004.
  • CMCI 1020 - Concepts and Creativity 2: Media, Communication, Information
    Primary Instructor - Spring 2020 / Spring 2021
    Engages key principles and practices in the fields of media, communication and information. Emphasizes the analyses of new and old media, information technologies, verbal and visual literacies, communicative interactions and cultural practices through process-based learning and hands-on projects utilizing multiple modes of expression. Second course in two semester sequence required for all first-year CMCI students. Requires a grade of C- or better to count toward degree.
  • JRNL 7004 - Doctoral Professionalization Seminar
    Primary Instructor - Fall 2020
    Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as APRD 7004.

Background

International Activities

global connections related to teaching and scholarly work (in recent years)