Covers both consumer buying behavior and organizational buying behavior. Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, cultural influence, and contributions of behavioral sciences that lead to understanding consumer decision making and behavior. Explores differences between business and consumer markets, business buying motives, the organizational buying center and roles, and the organizational buying process. Required for marketing majors. Degree credit not granted for this course and MKTG 2250.
Winter, Meg
Primary Instructor
- Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Fall 2021 / Fall 2022 / Fall 2023 / Fall 2024 / Spring 2025 / Fall 2025 / Spring 2026
