BADM 1260 - First-Year Global Experience
Primary Instructor
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Spring 2022 / Spring 2023 / Spring 2024
In today's world of increased mobility, globally aware students have more choices for employment upon graduation and are immediately ready to contribute in global environments. They are aware of global issues and cultural differences, and their global mindset allows them to recognize good ideas from whenever they might come and new market/product opportunities wherever they might exist. This course is the first step toward the development of a global mindset. It provides a meaningful global experience to first-year business students through an in-depth perspective of a specific country or region outside the United States and a short academic trip to the region.
BCOR 2201 - Principles of Marketing
Primary Instructor
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Summer 2021 / Fall 2021 / Summer 2022 / Fall 2022 / Summer 2023 / Spring 2024 / Summer 2024
Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
BUSM 2010 - Principles of Marketing
Primary Instructor
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Summer 2022 / Spring 2023 / Summer 2023 / Spring 2024 / Summer 2024
Introduces students to marketing concepts used in many types of organizations. Marketing activities are useful throughout business and society, for identifying, reaching, motivating, and satisfying people. The course covers both strategy and tactics. Marketing tactics include the well-known 4 P's framework: place, price, product, and promotion. Degree credit not granted for this course and BUSM 2001.
BUSM 3011 - Product Development II
Primary Instructor
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Spring 2021 / Fall 2021 / Spring 2022 / Spring 2023
Examines structures that support organizational innovation and change. Focuses on effective teamwork and tools needed during new product development to improve success.
BUSM 4010 - Entrepreneurship and Innovation
Teaching Assistant
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Spring 2021
The Business Minor capstone focuses on the development of an entrepreneurial business plan using principles learned in earlier Business Minor courses. The course supplements business plan development with segments on professionalism and corporate social responsibility. Degree credit not granted for this course and BUSM 4001.
INBU 3450 - International Business and Marketing
Primary Instructor
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Spring 2021
Describes the economic, geographic, political and social forces that have shaped and continue to define global markets. Examines topics critical to success in international markets, including assessment of a firm's international capabilities, techniques for gauging the potential of international markets, international segmentation approaches and alternative arrangements for entering foreign markets. Compares and contrasts product, price, distribution, logistics, promotion and research decisions made in global versus domestic markets. Introduces students to financial arrangements characteristic of international marketing, including exchange rates and controls, balance-of-payment principles, import licensing agreements and tariffs. Degree credit not granted for this course and INBU 5100.
MKTG 3250 - Buyer Behavior
Primary Instructor
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Fall 2020 / Summer 2021 / Summer 2022 / Summer 2023 / Summer 2024
Covers both consumer buying behavior and organizational buying behavior. Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, cultural influence, and contributions of behavioral sciences that lead to understanding consumer decision making and behavior. Explores differences between business and consumer markets, business buying motives, the organizational buying center and roles, and the organizational buying process. Required for marketing majors. Degree credit not granted for this course and MKTG 2250.
MKTG 4250 - Product Strategy
Primary Instructor
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Fall 2024
Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.
MKTG 4300 - Pricing and Channels of Distribution
Primary Instructor
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Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024
Offered regularly to examine pricing and channel management, the two key components of companys' marketing strategies. Help students to understand the common types of pricing and channel strategies, the rationales behind these strategies. Train students to think analytically in order to apply these strategies. Required for marketing majors.
