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Publications in VIVO
 

Poole, Lisa Lorraine Scholar In Residence

Positions

Publications

Teaching

courses taught

  • APRD 2004 - Introduction to Research Methods and Insights
    Primary Instructor - Summer 2019
    Provides students with the fundamental skills necessary to develop research-based strategies to address challenges faced by advertising, public relations, and marketing professionals in their efforts to address client communication needs.
  • APRD 3003 - Strategic Communication Research Methods
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021
    Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
  • APRD 4403 - Strategic Communication Campaigns
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020 / Summer 2020
    Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
  • APRD 4405 - Strategic Communication Capstone
    Primary Instructor - Fall 2021
    Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
  • APRD 4931 - Internship
    Primary Instructor - Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2020
    Internship course.
  • COMM 2500 - Interpersonal Communication
    Primary Instructor - Summer 2018 / Spring 2021
    Examines how communication processes such as language and nonverbal behavior shape perceptions of self, influence identity, and impact interpersonal roles and relationships. Students learn theories of human interaction and consider how this can be used to improve relational communication. Recommended prerequisites: COMM 1210 and COMM 1600.
  • COMM 3410 - Intercultural Communication
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019 / Fall 2020
    Explores complex relationships between culture and communication processes from various conceptual perspectives. Considers the important role of context (e.g., social, historical, and cultural) in intercultural interactions. Recommended Prerequisites: COMM 1210 and COMM 1600.
  • COMM 3510 - Family Communication
    Primary Instructor - Fall 2018 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Fall 2021
    Explores communication in families from various theoretical perspectives, such as social constructionism, systems theory, and dialectical theory. Communication patterns and processes created and sustained by family members are examined, including rules, roles, stories, rituals, myths, metaphors, themes, and cycles. Recommended prerequisites: COMM 1210 and COMM 1600.
  • COMM 3610 - Communication, Technology, and Society
    Primary Instructor - Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020
    Examines how electronic media influence our communication in relationships and communities. Focuses on how we use technology to create shared meanings, express identities, and coordinate interaction, and why such efforts succeed and fail. Also focuses on political and ethical questions concerning the development of communication technology in a global society characterized by conflict and inequality. Recommended prerequisites: COMM 1210 and COMM 1600.
  • COMM 3750 - Quantitative Research Methods
    Primary Instructor - Spring 2020 / Spring 2021 / Fall 2021
    Introduces empirical communication research. Students develop skills in collecting data and analyzing statistical research. Students conduct an original research project applying numerical analysis to communication behavior. Recommended prerequisites: COMM 1210 and COMM 1600.
  • COMM 4510 - Senior Seminar: Interpersonal Communication
    Primary Instructor - Spring 2018
    Requires students to synthesize and demonstrate what they've learned in the major. Please refer to the specific description listed for the current semester. Each seminar will vary greatly in format and content.

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