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Publications in VIVO

Poole, Lori

Assistant Teaching Professor

Positions

Research

keywords

  • interpersonal communication, generational relationships, family communication, forgiveness, quantitative research methods, organizational communication, strategic communication, visual communication, design concepts, curriculum development, micro-credentials, digital badges

Publications

Teaching

courses taught

  • APRD 2004 - Introduction to Research Methods and Insights
    Primary Instructor - Summer 2019
    Provides students with the fundamental skills necessary to develop research-based strategies to address challenges faced by advertising, public relations, and marketing professionals in their efforts to address client communication needs.
  • APRD 3003 - Strategic Communication Research Methods
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021
    Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the target audience�s relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
  • APRD 3103 - Public Relations Writing
    Primary Instructor - Fall 2023
    Emphasizes communication tactics: How to plan, write, and produce public relations tools; select audience and media; utilize print and electronic media. Focuses on Associated Press style and advanced writing techniques.
  • APRD 3301 - Social Media Strategies
    Primary Instructor - Fall 2023
    Emphasis on how social media and internet marketing influence public relations; understand the fundamentals and best practices in social media management, visual communication and mobile applications.
  • APRD 3400 - Creative Concepting 1
    Primary Instructor - Spring 2023
    Introduces students to Design Thinking and the techniques for designing ideas into concepts. The course leads students through the design thinking process of 1) Empathize, 2) Define, 3) Ideate, 4) Concept, 5) Prototype, 6) Test. Most emphasis is placed on the first four steps.
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