APRD 2002 - Principles of Public Relations
Spring 2018 / Fall 2019
Overview of public relations practice and theory including history, media channels and relations, legal and ethical concerns, international and diverse perspectives, and career options. Cannot be taken concurrently with APRD 2000 or APRD 2003.
APRD 3103 - Strategic Writing for Public Relations
Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019
Emphasizes communication tactics: How to plan, write, and produce public relations tools; select audience and media; utilize print and electronic media. Focuses on Associated Press style and advanced writing techniques. Recommended restriction: restricted to the public relations track within the STCM major.
APRD 3300 - Crisis Communication in Public Relations
Spring 2018 / Spring 2019
Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning.
APRD 4403 - Strategic Communication Campaigns
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.