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  • Contact Info
Publications in VIVO

Koc, Tuba

Teaching Associate Professor


Research Areas research areas



  • Global Marketing, Emerging Markets, Data Analytics, Marketing Strategy



courses taught

  • BCOR 1025 - Statistical Analysis in Business
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2022
    Covers sampling concepts, graphical and numerical data summaries, basic probability theory, discrete and continuous probability models, sampling distributions, hypothesis testing, correlation and both simple and multiple regression analysis. Students learn decision making and solving business problems by using data. Uses statistical features of Excel. Course requirements: laptop with Excel 2013 or newer; clickers. Credit not granted for this course and BCOR 1020.
  • INBU 3450 - International Marketing
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024
    Describes the economic, geographic, political and social forces that have shaped and continue to define global markets. Examines topics critical to success in international markets, including assessment of a firm's international capabilities, techniques for gauging the potential of international markets, international segmentation approaches and alternative arrangements for entering foreign markets. Compares and contrasts product, price, distribution, logistics, promotion and research decisions made in global versus domestic markets. Introduces students to financial arrangements characteristic of international marketing, including exchange rates and controls, balance-of-payment principles, import licensing agreements and tariffs. Same as INBU 5100.
  • MBAX 6330 - Market Intelligence
    Primary Instructor - Fall 2022 / Spring 2024
    Market Intelligence is a decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers. Students learn how to: define the marketing problem and determine what information is needed to make the decision; acquire trustworthy and relevant data and judge its quality; analyze the data and acquire the necessary knowledge to make certain classic types of marketing decisions.
  • MKTG 3350 - Marketing Research and Analytics
    Primary Instructor - Fall 2018 / Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Summer 2022 / Fall 2023 / Spring 2024
    Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. .
  • MKTG 4300 - Pricing and Channels of Distribution
    Primary Instructor - Spring 2019 / Spring 2021
    Offered regularly to examine pricing and channel management, the two key components of companys' marketing strategies. Help students to understand the common types of pricing and channel strategies, the rationales behind these strategies. Train students to think analytically in order to apply these strategies. Required for marketing majors.


International Activities