Offered regularly to examine pricing and channel management, the two key components of companys' marketing strategies. Help students to understand the common types of pricing and channel strategies, the rationales behind these strategies. Train students to think analytically in order to apply these strategies. Required for marketing majors.
instructor(s)
He, Chuan
Primary Instructor
- Fall 2018 / Spring 2020 / Fall 2020 / Fall 2021
Koc, Tuba
Primary Instructor
- Spring 2019 / Spring 2021
