APRD 1003 - Principles of Strategic Communication Course uri icon

Overview

description

  • Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.

instructor(s)

  • Ganga, Harsha  
    Primary Instructor - Summer 2019
  • Logan, Kelty  
    Primary Instructor - Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Fall 2021
  • Willis, Erin  
    Primary Instructor - Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Fall 2021