Dr Weaver explores how public relations and strategic communication leverages political, social and/or cultural identities, subjectivities interests, discourses and actions. This includes empirical examination and theorizing of how groups, especially women and issues-based activists, engage with communication technologies and are represented, and/or represent themselves in communication campaigns. Over her research career, she has had an additional focus on how violence, and especially violence against women, is represented in the media and in strategic communication campaigns. Having gained over US$3 million in external award funding as, variously, principal investigator and a member of grant-winning teams, she is co-author of Women Viewing Violence, Cameras in the Commons, and Violence and the Media, and is co-editor of Critical Readings: Violence and the Media; Public Relations in Global Contexts: Multi-Paradigmatic Perspectives and The Routledge Companion to Public Relations.
keywords
Public Relations, Strategic Communication, Critical Theory, Social Theory, Culture, Public Relations Practice, Representations of Gender, Crime and Violence, Activism
APRD 3104 - Digital Storytelling for Public Relations
Primary Instructor
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Spring 2023
Provides students a new skill set in digital storytelling ideas, production, and analysis. Students will develop the skills to produce creative online stories that will reach strategic audiences. We will look at the changing roles of the storyteller in news, promotion, and public relations while discussing and analyzing media consumption habits that encourage a seamless transition from consumer to creator. This course is designed for public relations students within the strategic communication major.
APRD 3112 - International Public Relations
Primary Instructor
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Spring 2022 / Spring 2023 / Spring 2024 / Fall 2024
Introduces students to the cultural, social and economic issues relevant to strategic communication in the global arena. Provides students with the foundational tools necessary to both understand and effectively navigate the often complex world of strategic intercultural communication. Specific topics will include exploration of the contextual factors that influence public relations practice in different nations/regions, discussion of the various theoretical models that govern global PR practice and critical evaluation of international PR case studies/campaigns.
APRD 7001 - ProSeminar in Mass Communication Theory 1
Primary Instructor
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Fall 2022 / Fall 2023
Discusses prominent theoretical and methodological points of view in journalism studies and strategic communication that range from social science to critical studies to the humanities. The premise is that methods are driven by research questions, so there is no best way to conduct research. You should leave this course with an understanding of how to address various mass communication phenomena. Same as JRNL 7001.
APRD 7004 - Doctoral Professionalization Seminar
Primary Instructor
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Fall 2023
Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as JRNL 7004.
JRNL 7001 - ProSeminar in Mass Communication Theory 1
Primary Instructor
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Fall 2022 / Fall 2023
Discusses prominent theoretical and methodological points of view in journalism studies and strategic communication that range from social science to critical studies to the humanities. The premise is that methods are driven by research questions, so there is no best way to conduct research. You should leave this course with an understanding of how to address various mass communication phenomena. Same as APRD 7001.
JRNL 7004 - Doctoral Professionalization Seminar
Primary Instructor
-
Fall 2023
Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as APRD 7004.
