research overview
- Professor Hoover's research focuses on the relationship between media and religion in domestic and international contexts. As an expert in media audience studies, he employs qualitative, interpretive, and ethnographic field methodologies as well as critical reception analysis to study the ways that religion is being changed in the media age. He has a growing international reputation for his work in this new and emerging field, and is a frequent lecturer, commentator and consultant on this topic both domestically and globally.