APRD 3102 - Copywriting 1
Primary Instructor
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Spring 2024 / Fall 2024
Explores the development of interactive concepts that meet a strategic brief's brand objectives. Emphasis is placed on developing strong digital ideals and mastering and applying the styles appropriate for different digital media.
APRD 3400 - Creative Concepting 1
Primary Instructor
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Spring 2024 / Fall 2024 / Spring 2025 / Fall 2025
Introduces students to Design Thinking and the techniques for designing ideas into concepts. The course leads students through the design thinking process of 1) Empathize, 2) Define, 3) Ideate, 4) Concept, 5) Prototype, 6) Test. Most emphasis is placed on the first four steps.
APRD 3500 - Copywriting 2
Primary Instructor
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Spring 2025
Explores the uses of story and how the design of story must adapt to different platforms and genres, including both short and long-form narratives, visual narrative, film, personal essay and advertising copy writing.
APRD 4507 - Creative Track Portfolio Development II
Primary Instructor
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Fall 2023
Focuses on the continued development and professional-level execution of a complete advertising portfolio reflecting the mastery of strategic and conceptual thinking. Each creative team's work is prepared and evaluated according to the highest industry standards and reviewed by a jury of creative professionals at an end-of-semester critique. Students are also advised regarding job search strategies and personal branding. Students must be admitted to the advertising creative track. The course may be repeated as a directed study with instructor permission.
APRD 4600 - Creative Portfolio 1
Primary Instructor
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Fall 2024 / Fall 2025
Develop a variety of design concepts and execute them at a professional level. Students are assigned projects to demonstrate their ability in areas such as branding, product design, advertising creativity, and interaction design. Students will also design their own online portfolio. Creative work is presented in a juried show at the end of the semester.
APRD 4601 - Creative Portfolio 2
Primary Instructor
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Spring 2024 / Spring 2025
Drawing on creative skills and knowledge developed in previous courses, students produce a final creative portfolio ready for professional viewing. There will be an opportunity to enter work into the International One Show advertising and design awards competition.
