APRD 1002 - Introduction to Branding
Primary Instructor
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Spring 2018 / Spring 2019
Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
APRD 1003 - Principles of Strategic Communication
Primary Instructor
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Fall 2023 / Spring 2024 / Fall 2024
Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.
APRD 3112 - International Public Relations
Primary Instructor
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Fall 2018 / Fall 2019 / Spring 2020 / Fall 2021
Introduces students to the cultural, social and economic issues relevant to strategic communication in the global arena. Provides students with the foundational tools necessary to both understand and effectively navigate the often complex world of strategic intercultural communication. Specific topics will include exploration of the contextual factors that influence public relations practice in different nations/regions, discussion of the various theoretical models that govern global PR practice and critical evaluation of international PR case studies/campaigns.
APRD 4403 - Strategic Communication Campaigns
Primary Instructor
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Spring 2018 / Spring 2019 / Fall 2019 / Fall 2020
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
APRD 4405 - Strategic Communication Capstone
Primary Instructor
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Spring 2022
Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
APRD 4406 - Advanced PR Campaigns BATEMAN COMPETITION
Primary Instructor
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Fall 2022
Offers students the opportunity to develop and implement a PR campaign for a real-world client through the Bateman Competition, PRSSA's national case study competition for public relations students. Students in the course commit to both the fall and spring semesters in the same academic year for 6 total credit hours (4 hours of capstone credit plus 2 hours of upper-division elective credit). This two-semester course is equivalent to APRD 4405, and credit cannot be given for both.
APRD 4873 - Special Topics
Primary Instructor
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Summer 2018 / Summer 2019 / Fall 2021 / Summer 2022 / Summer 2023 / Summer 2024
Special Topics.
APRD 4931 - Internship
Primary Instructor
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Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020 / Summer 2020 / Fall 2020 / Summer 2021 / Fall 2021 / Spring 2022 / Spring 2023 / Summer 2023 / Spring 2024 / Fall 2024
Internship course
APRD 7004 - Doctoral Professionalization Seminar
Primary Instructor
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Fall 2020
Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as JRNL 7004.
APRD 7051 - Qualitative Methods in Mass Communication
Primary Instructor
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Spring 2022 / Spring 2023
Provides a survey of various qualitative modes of inquiry, attending to the philosophical, conceptual, and practical foundations of qualitative research in media, communication, and information. The course is designed to support students in developing a critical understanding of the different considerations in and stages of qualitative research, including the development of research questions, theoretical and conceptual frameworks, methodological approaches, data collection, data analysis, and assessment of reliability and validity of qualitative data. Previously offered as a special topics course. Same as JRNL 7051.
CMCI 1020 - Concepts and Creativity 2: Media, Communication, Information
Primary Instructor
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Spring 2020 / Spring 2021
Engages key principles and practices in the fields of media, communication and information. Emphasizes the analyses of new and old media, information technologies, verbal and visual literacies, communicative interactions and cultural practices through process-based learning and hands-on projects utilizing multiple modes of expression. Second course in two semester sequence required for all first-year CMCI students. Requires a grade of C- or better to count toward degree.
JRNL 7004 - Doctoral Professionalization Seminar
Primary Instructor
-
Fall 2020
Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as APRD 7004.
JRNL 7051 - Qualitative Methods in Mass Communication
Primary Instructor
-
Spring 2022 / Spring 2023
Provides a survey of various qualitative modes of inquiry, attending to the philosophical, conceptual, and practical foundations of qualitative research in media, communication, and information. The course is designed to support students in developing a critical understanding of the different considerations in and stages of qualitative research, including the development of research questions, theoretical and conceptual frameworks, methodological approaches, data collection, data analysis, and assessment of reliability and validity of qualitative data. Previously offered as a special topics course. Same as APRD 7051.
