Dr. Seow Ting Lee's areas of expertise focus on strategic communication in public relations and health communication, with an emphasis on improving organization-publics engagement, and communicative behavior and performance for participatory communication and social change through emergent media.
keywords
Public Diplomacy, Strategic Communication, Organization-Publics Engagement, Artificial Intelligence
APRD 2004 - Introduction to Research Methods and Insights
Primary Instructor
-
Summer 2023
Provides students with the fundamental skills necessary to develop research-based strategies to address challenges faced by advertising, public relations, and marketing professionals in their efforts to address client communication needs.
APRD 2005 - Strategic Communication Writing
Primary Instructor
-
Summer 2021 / Summer 2022
Introduces students to strategic writing across multiple media platforms and demonstrates the different forms of writing used in the strategic communication subfields. Students will learn strategies for crafting and delivering effective messages to target audiences.
APRD 3003 - Strategic Communication Research Methods
Primary Instructor
-
Spring 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Spring 2022 / Spring 2023 / Spring 2024
Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the target audience�s relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
APRD 3103 - Public Relations Writing
Primary Instructor
-
Spring 2022 / Fall 2022 / Spring 2023 / Spring 2024 / Fall 2024
Emphasizes communication tactics: How to plan, write, and produce public relations tools; select audience and media; utilize print and electronic media. Focuses on Associated Press style and advanced writing techniques.
APRD 3105 - Public Relations Strategy and Implementation
Primary Instructor
-
Spring 2021 / Fall 2021
Exposes students to concepts in strategic planning and implementation of public relations efforts. Students will come to understand the organization's internal and external communications and identify potential crises in the development of public relations strategy. This class provides an overview of the public relations process and its application to the development of strategy. Students will also understand implementation and evaluation of strategy.
APRD 3302 - Case Studies in Public Relations
Primary Instructor
-
Spring 2018 / Spring 2019
Designed to help develop and refine critical thinking in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases and problem situations.
APRD 4010 - Strategic Health Communication
Primary Instructor
-
Fall 2020 / Fall 2021 / Fall 2022
Introduces students to theory, research and contemporary concerns in health communication. Focuses on strategic communication for public service and public education campaigns related to health. Includes advertising and health promotion, community relations, public service programs, advocacy, online communities and social media management.
APRD 4931 - Internship
Primary Instructor
-
Spring 2018 / Summer 2018 / Summer 2019 / Spring 2020 / Summer 2020 / Fall 2021 / Spring 2022 / Summer 2022
Internship course
APRD 7002 - Research Design
Primary Instructor
-
Fall 2024
Adopts a holistic and creative approach to bridging theory with method for the purpose of research design. Students learn how to bridge theory and method, exploring research designs that effectively address research questions and hypotheses through elaboration of theoretical and operational linkages. Same as JRNL 7002.
JRNL 7002 - Research Design
Primary Instructor
-
Fall 2024
Adopts a holistic and creative approach to bridging theory with method for the purpose of research design. Students learn how to bridge theory and method, exploring research designs that effectively address research questions and hypotheses through elaboration of theoretical and operational linkages. Same as APRD 7002.
MDRP 7061 - Quantitative Research Methods in Media
Primary Instructor
-
Fall 2018
Examines various methods of quantitative data gathering methods and analysis in the mass media context. Formerly CMCI 7061.
MDST 7061 - Quantitative Research Methods in Media
Primary Instructor
-
Fall 2019
Examines various methods of quantitative data gathering methods and analysis in the mass media context. Formerly CMCI 7061.
