Dr. Schauster uses qualitative research methods including ethnography and interviews to examine the relationship between advertising ethics and organizational culture. Topics Schauster examines under this overarching agenda include message ethics, business ethics, virtue ethics, moral psychology, organizational leadership and values. Her research also examines emerging media practices, and changing organizational structures of advertising and public relations industries and implications for ethics and education.
keywords
media ethics, advertising ethics, native advertising, organizational culture, organizational leadership
Teaching
courses taught
APRD 2000 - Principles of Advertising
Primary Instructor
-
Spring 2018
Explores the practice of advertising from a variety of viewpoints including advertisers, agencies and the public. Students will examine advertising via successful campaigns for some of the world's most iconic brands. Topics include history and evolution of the industry, the process of creating ideas in a multi-disciplinary world and challenge of advertising to act ethically and responsibly within society. Cannot be taken concurrently with APRD 2002 or APRD 2003.
APRD 2005 - Strategic Communication Writing
Primary Instructor
-
Fall 2024
Introduces students to strategic writing across multiple media platforms and demonstrates the different forms of writing used in the strategic communication subfields. Students will learn strategies for crafting and delivering effective messages to target audiences.
APRD 3009 - Brand Building
Primary Instructor
-
Fall 2020 / Spring 2021
Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
APRD 3523 - The Art and Strategy of Science Communication: Branding Climate Change
Primary Instructor
-
Spring 2019
Integrating the science of climate change and science communication with the research, strategy and execution practices of strategic communication (e.g., advertising and public relations). Same as EBIO 3523 and ATLS 3523.
APRD 4102 - Sustainable Brand Practices: Ethics Cases in Advertising and PR
Primary Instructor
-
Fall 2018 / Spring 2020 / Fall 2021 / Spring 2022 / Summer 2022 / Fall 2023
Explore contemporary issues and ethics cases in advertising and public relations and how these practices impact the long-term success of a brand. Students will explore branding concepts and theories of ethics to examine some of the current controversies in which advertising and public relation campaigns are involved and how these issues can be dealt with in an ethical and socially responsible manner.
APRD 4403 - Strategic Communication Campaigns
Primary Instructor
-
Spring 2018 / Spring 2019
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
APRD 4405 - Strategic Communication Capstone
Primary Instructor
-
Fall 2023
Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
APRD 4931 - Internship
Primary Instructor
-
Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019 / Spring 2020 / Summer 2020 / Spring 2021 / Summer 2021 / Fall 2021 / Spring 2022 / Summer 2022 / Summer 2023
Internship course
APRD 7002 - Research Design
Primary Instructor
-
Fall 2021
Adopts a holistic and creative approach to bridging theory with method for the purpose of research design. Students learn how to bridge theory and method, exploring research designs that effectively address research questions and hypotheses through elaboration of theoretical and operational linkages. Same as JRNL 7002.
APRD 7003 - ProSeminar in Mass Communication Theory II
Primary Instructor
-
Spring 2022 / Spring 2023
Continues introducing and discussing theoretical and methodological points of view in areas of communication, journalism and persuasion. Discusses the most important qualitative and quantitative methodological points of view, and from theoretical viewpoints that range from social science to critical studies. The idea is to develop an appreciation for theories and methodologies that can be employed depending upon the research question. Same as JRNL7003.
APRD 7051 - Qualitative Methods in Mass Communication
Primary Instructor
-
Spring 2020 / Spring 2024
Provides a survey of various qualitative modes of inquiry, attending to the philosophical, conceptual, and practical foundations of qualitative research in media, communication, and information. The course is designed to support students in developing a critical understanding of the different considerations in and stages of qualitative research, including the development of research questions, theoretical and conceptual frameworks, methodological approaches, data collection, data analysis, and assessment of reliability and validity of qualitative data. Previously offered as a special topics course. Same as JRNL 7051.
ATLS 3519 - Special Topics
Primary Instructor
-
Spring 2019
Analyzes special interest areas of multidisciplinary creative technology and design research and practice. May be repeated up to 21 total credit hours for different topics.
JRNL 7002 - Research Design
Primary Instructor
-
Fall 2021
Adopts a holistic and creative approach to bridging theory with method for the purpose of research design. Students learn how to bridge theory and method, exploring research designs that effectively address research questions and hypotheses through elaboration of theoretical and operational linkages. Same as APRD 7002.
JRNL 7003 - ProSeminar in Mass Communication Theory II
Primary Instructor
-
Spring 2022 / Spring 2023
Continues introducing and discussing theoretical and methodological points of view in areas of communication, journalism and persuasion. Discusses the most important qualitative and quantitative methodological points of view, and from theoretical viewpoints that range from social science to critical studies. The idea is to develop an appreciation for theories and methodologies that can be employed depending upon the research question. Same as APRD 7003.
JRNL 7051 - Qualitative Methods in Mass Communication
Primary Instructor
-
Spring 2020 / Spring 2024
Provides a survey of various qualitative modes of inquiry, attending to the philosophical, conceptual, and practical foundations of qualitative research in media, communication, and information. The course is designed to support students in developing a critical understanding of the different considerations in and stages of qualitative research, including the development of research questions, theoretical and conceptual frameworks, methodological approaches, data collection, data analysis, and assessment of reliability and validity of qualitative data. Previously offered as a special topics course. Same as APRD 7051.
