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Publications in VIVO

Stevens, John Richard Associate Professor


Research Areas research areas


research overview

  • Dr. Stevens' research delves into the intersection of ideological formation and media message formation. This work comprises studies of such topics as how journalists cover scientific and technological issues in news media, how cultural messages are formed and passed through popular media, how technology infrastructure affects the delivery of media messages (and how conflicts in this area are discussed) as well as general studies in how technology is changing the American system of media production and delivery.


  • Media message construction, technology diffusion analysis, textual analysis


selected publications


courses taught

  • CMCI 1030 - Becoming CMCI: Thinking Across Disciplines
    Primary Instructor - Spring 2018
    Engages key principles and practices in the fields of media, communication and information. Emphasizes the analyses of new and old media, information technologies, verbal and visual literacies, communicative interactions and cultural practices through process-based learning and hands-on projects utilizing multiple modes of expression. Accelerated, one-semester version of the introductory CMCI course for transfer students to CMCI. Formerly CMCI 1030. Requires a grade of C- or better to count toward degree.
  • FYSM 1000 - First Year Seminar
    Primary Instructor - Fall 2018 / Fall 2019 / Fall 2020
    Provide first year students with an immersive experience in an interdisciplinary topic that addresses current issues including social, technical and global topics. Taught by faculty from across campus, the course provides students with an opportunity to interact in small classes, have project based learning experiences and gain valuable communication skills. Seminar style classes focused on discussion and projects.
  • MDST 1002 - Introduction to Social Media
    Primary Instructor - Spring 2018 / Summer 2018 / Summer 2019 / Fall 2019 / Spring 2020 / Summer 2020 / Spring 2021
    Introduces students to network structures and principles, the technology and infrastructures that allow them to flourish, and the cultures that grow up through and around them. Explores how social media enables community, how it assembles and empowers agents of change and how design informs individual and group behavior.
  • MDST 2021 - Comic Books: Culture and Industry
    Primary Instructor - Fall 2018 / Fall 2020
    Explores practices of comic culture across a broad range of graphic stories. Using culture studies approaches to industry analysis and fan community discourses, students examine culture created through and around graphic texts, particularly representations of race, gender, sexuality, institutions and ideology. Considers the political economy of the comic industry, the struggles of independent producers and active fan practices.
  • MDST 3022 - Social Media Cultures
    Primary Instructor - Fall 2018
    Expands students' understanding of network cultures, including how social media tools influence conversation strategies, how interfaces interact with perceived communication values, and how network boundaries reinforce distinct cultural identities. Students engage in projects to measure network behavior, create strategic messages to achieve communication and information goals, and to engage in social listening.
  • MDST 4401 - Fan and Audience Studies
    Primary Instructor - Spring 2020 / Spring 2021
    Considers how audiences and fans are conceptualized, how they are constructed by media enterprises and how they operate within their cultural ecosystems. While media shape the sociocultural, political and economic dimensions of the social world, fan studies suggest a more active set of practices form sites of resistance and enable a greater degree of influence over cultural production.
  • MDST 4931 - Internship
    Primary Instructor - Spring 2018 / Summer 2018 / Summer 2019 / Fall 2019 / Spring 2020 / Summer 2020 / Fall 2020 / Spring 2021
  • MDST 5931 - Internship
    Primary Instructor - Fall 2020
  • MDST 6711 - Media and Popular Culture
    Primary Instructor - Fall 2019
    Introduces fundamental methods for understanding the construction of meaning in film, television, popular music and advertising. Traces the study of popular culture through film theory, mass media analysis and cultural studies. Surveys various strands of research that seek to understand popular culture and its effects.
  • MDST 7001 - PhD Colloquium Series
    Primary Instructor - Fall 2019 / Spring 2020
    Introduce the new doctoral students to the Media Research and Practice program and its faculty members and their research. The colloquium series will also include workshops on program planning, publishing, attending conferences, writing a dissertation, preparing and presenting a job talk, etc.


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